Trade analysis in the current moment is understandably focused on mega-regional negotiations, but plurilateral talks also deserve our attention. This paper takes plurilateral negotiations leading to a Trade in Services Agreement (TiSA) as its focus. It argues that the barriers to trade in services are distinct and their removal consequential; thus inviting careful consideration and, ideally, public debate. Five key questions about TiSA are examined. The answers to these questions are not clear, making this a propitious moment to explore promising avenues for both maximizing the gains and minimizing the costs of services liberalization.